Yesterday, I attended this great webinar given by @RickBurnes, Marketing Manager at Hubspot. He obviously talks about the power of social media to generate traffic to your site (s) but in this one, he emphasizes on the importance to convert these visitors into customers. The proposed approaches are simple and effective.
If you are about to go through the difficult task of selling the idea of Social Media to your boss nor to the management team of your company. I recently did it. It went well but it would have been better if I had grabbed this stuff before 😉 I also highly recommend that you « invest » 1hr of your time to present social media the right way. Download Chris Brogan‘s presentation and watch the video here. Remember, you only have one chance to make a good first impression and Social Media is often perceived as a funny thing not serious enough to be related to « real » business. You need to break this paradigm prior to any action in social media.