5 entreprises qui brassent dans les médias sociaux

J’aime ce genre de truc « infographique ». J’ai trouvé cette infographie sur le blogue de Scott Monty, le responsable des médias sociaux chez Ford. Alors que beaucoup de gestionnaires de communautés peinent à faire connaitre leurs entreprises, ce mec est lui même une star ou une marque. Ce graphique résume bien quelques bonnes pratiques pour vos stratégies de médias sociaux.


Created by Voltier Digital for ScottMonty.com

No ROI for Social Media? Some examples for you.

A couple of months ago, Socialnomics launched this clip with factual data on Social Media making it clear that Social Media is a revolution and not just a fad. Now,  they re-iterate  with this compelling clip with several Social Media ROI examples along with other effective Social Media Strategies. Catchy music is by Bob Sinclair.

I am not advocating that Social Media is for everyone nor every company but, with the diversity of industries and company sizes in this video, I think that every marketer has the obligation to be curious enough and ask himself how he could leverage those tools for its own business. As marketers, can we afford ignore these success stories?

What do YOU think?

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine

Marketers, Another Wake Up Call Video. Pay Attention.

I discovered this video via the Facebook page of Patrick Patparazzi Landry. It is the same type of short video, full of stats and thoughts, that makes you realize that the world of marketing is changing and it is changing fast. A few stats that you will discover in that video:

  • This year, traditional advertising is in steep decline.
    • Newspapers: -18.7%
    • Magazines: -14.8%
    • Radio: -11.7%
    • TV: -10.1%
  • My Space, You Tube and Facebook did not exist 6 years ago. They collectively get 250 million visitors/ month.
  • 90% of the 200 billion emails sent everyday are spam.

This is another official update to the original « Shift Happens » video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join the conversation, please visit http://mediaconvergence.economist.com and http://shifthappens.wikispaces.com.

If you liked this one, you might also want to review this one about Social Media Revolution or this one about the Re-Invention of modern marketing. Similar contents, different formats, same powerful reality check. Great content, great stats.

Sources:

Content by XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler. Design and development by XPLANE, http://www.xplane.com. You can follow them on Twitter at http://www.twitter.com/xplane

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine

So, What the F**K is Social Media?

I am a strong believer of the power of Social Media. I try to envision Social Media as a complement to traditional media although I believe that one day, Social Media will have completely changed our media consumption behaviors to the point where traditional media will be unprofitable for the media companies nor completely ineffective for the advertisers. But in the meantime, traditional media is necessary for many brands to reach their segments. (I did not say convert…)
Social Media is cool and hype but can be more that just that. It can also be profitable for your business. I recently shared with you that you can generate qualified leads with Social Media. We see more and more top brands using social media effectively. Even hard rock music bands use social media to enhance their presence and grow their fan base. Fine, but you will say, I am not working for a big corporate cheesy organization and I am not managing the rock band that will kick Bono’s ass, (like the vast majority of marketing managers in North America) should I be spending time in Social Media? YES! As I mention in one of my  post (in French), I think there are even more benefits to embrace social media if you work in a Small Business. You can also get other arguments why I think SMEs have no reasons to post-pone social media initiatives here.
In one of my recent post, I briefly discussed how to sell Social Media to your boss:

If you are about to go through the difficult task of selling the idea of Social Media to your boss nor to the management team of your company. …  I highly recommend that you “invest” 1hr of your time to present social media the right way. Download Chris Brogan’s presentation and watch the video here.

Today, I have found this great presentation via SlideShare. Before you get your act together to demonstrate the incredible power of Social Media to your boss, have a look at this self-explanatory slide show. Nice pics, nice stats. Very convincing. Fits perfectly the Garr Reynolds‘ Presentation Zen Principles. Find them here in pdf.  By the way, they chose the title: What the F**k is Social Media: One Year Later.

Note: It has been created by an Agency named Espresso Brand Infiltration but trust me, it doesn’t look like an infomercial to sell their services… 😉 Also I haven’t received any commission to insert their presentation here!

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine

Linkin Park’s Powerful Usage of Web

These guys rule! I obviously love their music but, as a marketer, I’ve got to admit they are far ahead in their usage of new technologies to spread their music, content and build/maintain legions of fans. I recently visited their web site and I have found this very nice widget. (You do not know what is a widget? Come here.)
This well designed piece of code makes it very easy for any Linkin Park fan to share and broadcast their new stuff on a Facebook page, MySpace profile or like here, on a wordpress.com blog. You can basically use it on ANY social networking platform. Yes, they « use » their fan base to promote their new stuff but it is done in a very appropriate manner in my opinion. It is not invasive. You decide to share it with your friends or readers. With almost no effort,  it gives access to great video footage of behind the scenes stuff with the band. See by yourself by exploring it below. Put the volume on, it is off by default.

[clearspring_widget title= »Linkin Park widget » wid= »47150cd6885d8f10″ pid= »4a63cbcbf7d6ea1c » width= »404″ height= »431″ domain= »widgets.linkinpark.com »]

The good old days of the music industry might be behind us. However, it is very encouraging to observe bands like Linkin Park, Radiohead, Nine Inch Nails which dare to be different and explore new ways to put their content and music in the hands of their fans. This kind of tactic is undoubtedly a great way to get closer to fans/customers. Artists are probably the best candidates to leverage such tools, especially new emerging artists. For artists who are already known, by removing barriers in sharing great stuff with their fans, they reinforce the relationship and create that special intangible bonding that makes you decide to buy tickets when they are on tour, order a T-Shirt on the web or buy that unique DVD with special features…

In the long run, that will pay off. What is the lifetime value of a fan?

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine

Social Media to Generate Qualified Leads? Yes, it is possible!

Yesterday, I attended this great webinar given by @RickBurnes, Marketing Manager at Hubspot. He obviously talks about the power of social media to generate traffic to your site (s) but in this one, he emphasizes on the importance to convert these visitors into customers. The proposed approaches are simple and effective.
If you are about to go through the difficult task of selling the idea of Social Media to your boss nor to the management team of your company. I recently did it. It went well but it would have been better if I had grabbed this stuff before 😉 I also highly recommend that you « invest » 1hr of your time to present social media the right way. Download Chris Brogan‘s presentation and watch the video here. Remember, you only have one chance to make a good first impression and Social Media is often perceived as a funny thing not serious enough to be related to « real » business. You need to break this paradigm prior to any action in social media.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine

5 Outstanding and Inspiring Corporate Blogs

iMediaConnection.com has tons of great resources for Social Media Marketers like me who are learning everyday about  new communication/conversation techniques. I am always looking for nice examples of Corporate Blogs. Most of the blogs I have seen so far were BIG Corporation blogs. The following article by Chris Bagott is characterized by blogs maintained by relatively small companies  which have given outstanding results for their owners. Enjoy! Click here to access the article.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine