J’aime ce genre de truc « infographique ». J’ai trouvé cette infographie sur le blogue de Scott Monty, le responsable des médias sociaux chez Ford. Alors que beaucoup de gestionnaires de communautés peinent à faire connaitre leurs entreprises, ce mec est lui même une star ou une marque. Ce graphique résume bien quelques bonnes pratiques pour vos stratégies de médias sociaux.
A couple of months ago, Socialnomics launched this clip with factual data on Social Media making it clear that Social Media is a revolution and not just a fad. Now, they re-iterate with this compelling clip with several Social Media ROI examples along with other effective Social Media Strategies. Catchy music is by Bob Sinclair.
I am not advocating that Social Media is for everyone nor every company but, with the diversity of industries and company sizes in this video, I think that every marketer has the obligation to be curious enough and ask himself how he could leverage those tools for its own business. As marketers, can we afford ignore these success stories?
What do YOU think?
I discovered this video via the Facebook page of Patrick Patparazzi Landry. It is the same type of short video, full of stats and thoughts, that makes you realize that the world of marketing is changing and it is changing fast. A few stats that you will discover in that video:
- This year, traditional advertising is in steep decline.
- Newspapers: -18.7%
- Magazines: -14.8%
- Radio: -11.7%
- TV: -10.1%
- My Space, You Tube and Facebook did not exist 6 years ago. They collectively get 250 million visitors/ month.
- 90% of the 200 billion emails sent everyday are spam.
This is another official update to the original « Shift Happens » video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join the conversation, please visit http://mediaconvergence.economist.com and http://shifthappens.wikispaces.com.
If you liked this one, you might also want to review this one about Social Media Revolution or this one about the Re-Invention of modern marketing. Similar contents, different formats, same powerful reality check. Great content, great stats.
If you are about to go through the difficult task of selling the idea of Social Media to your boss nor to the management team of your company. … I highly recommend that you “invest” 1hr of your time to present social media the right way. Download Chris Brogan’s presentation and watch the video here.
[clearspring_widget title= »Linkin Park widget » wid= »47150cd6885d8f10″ pid= »4a63cbcbf7d6ea1c » width= »404″ height= »431″ domain= »widgets.linkinpark.com »]
The good old days of the music industry might be behind us. However, it is very encouraging to observe bands like Linkin Park, Radiohead, Nine Inch Nails which dare to be different and explore new ways to put their content and music in the hands of their fans. This kind of tactic is undoubtedly a great way to get closer to fans/customers. Artists are probably the best candidates to leverage such tools, especially new emerging artists. For artists who are already known, by removing barriers in sharing great stuff with their fans, they reinforce the relationship and create that special intangible bonding that makes you decide to buy tickets when they are on tour, order a T-Shirt on the web or buy that unique DVD with special features…
In the long run, that will pay off. What is the lifetime value of a fan?
iMediaConnection.com has tons of great resources for Social Media Marketers like me who are learning everyday about new communication/conversation techniques. I am always looking for nice examples of Corporate Blogs. Most of the blogs I have seen so far were BIG Corporation blogs. The following article by Chris Bagott is characterized by blogs maintained by relatively small companies which have given outstanding results for their owners. Enjoy! Click here to access the article.