Marketers, Another Wake Up Call Video. Pay Attention.

I discovered this video via the Facebook page of Patrick Patparazzi Landry. It is the same type of short video, full of stats and thoughts, that makes you realize that the world of marketing is changing and it is changing fast. A few stats that you will discover in that video:

  • This year, traditional advertising is in steep decline.
    • Newspapers: -18.7%
    • Magazines: -14.8%
    • Radio: -11.7%
    • TV: -10.1%
  • My Space, You Tube and Facebook did not exist 6 years ago. They collectively get 250 million visitors/ month.
  • 90% of the 200 billion emails sent everyday are spam.

This is another official update to the original « Shift Happens » video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join the conversation, please visit and

If you liked this one, you might also want to review this one about Social Media Revolution or this one about the Re-Invention of modern marketing. Similar contents, different formats, same powerful reality check. Great content, great stats.


Content by XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler. Design and development by XPLANE, You can follow them on Twitter at

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