How many times a week should you visit my blog?

Since I started blogging (and this is quite recent…), a few people are asking me how I can write posts on such a frequent basis?  The question should be in fact, how can you write original and insightful posts on an almost daily basis knowing  that you have a day job and 3 kids that awaits  for their dad at home? I do not pretend that is what I did so far but at least, this is what I am aiming for. Follow me on this blog and judge by yourself!

In terms of post frequency, there are several schools of thoughts in the community of bloggers. Some are saying you should just post ultra-original content even if it only happens once or twice a month.I disagree. It is a matter of perspective. Your content could always be original for someone. It is a matter of reaching these people. Some others are saying, you should post a minimum of 2-3 posts a week to keep your blog alive. It could be true…

Seth Godin , the famous marketing guru, is posting on a daily basis since many months, see the Advertising Age interview here about his posting frequency strategy. His blogging goals are:

  1. To spread ideas
  2. To put his ideas out there and get them out of the way of the next idea
  3. To encourage people to add alacrity to their diet

You could also add, to relentlessly build HIS brand, which is a very noble objective when your day job is to write and sell marketing books.

Mine are somewhat different.

My objectives with this blog are to:

  1. Create an exchange platform where marketing decision makers could spread and share ideas and experiences. If I can act as an igniter or at least an idea funnel, this will be a great achievement.
  2. Build a better marketing practice. Especially within Small and Medium sized Businesses that are often struggling with the challenges brought by modern marketplaces.
  3. Have fun! This is why the tone of this blog will NOT be 100% serious and professional.

To achieve that, I will post every time I think I have something that could help me attain one or many of the above-mentioned objectives. It could be daily or once every 2 weeks. 

I am my own editor so if I fail to bring you content in-line with these objectives, be honest and drop a comment. I will rectify.

PS: For the non-geeks, RSS feeding is an amazing tool. Subscribe to it for free on this blog and receive the headlines of my posts directly in your reader. You will be able to filter by yourself what is interesting for you.

Personal Goals for 2009. Do you have yours?

Seth Godin’s post on goals « The thing about goals » made me think about my own personal business-related goals for the year 2009.

« Having goals is a pain in the neck ». It is true, it is much more fun to hang around, not having to measure any achievement whatsoever. Life in general would be much more easier without goals. 😉 It would be very boring too… ;-( especially for fellows like me who are always fueled by new challenges). Without goals, you are aimed to do your best and sometimes your best is not enough to make a difference. I want to make a difference. That is my problem you will say…

Strategic Marketing, by definition, is an activity or a sum of activities that are aimed for long term objectives. At least, that is like we like think that what marketing stands for. Sustainable stuff, ya? I wanna lead in that field. This is my personal BHAG or Big Hairy Audacious Goal. Therefore, here are the commitments I made to myself for this year:

  1. Be able to maintain a dialogue on Web Analytics more than 5 minutes without looking like this:
    Me talking about web analytics with a WA geek

    Me talking about web analytics with a WA geek

    Avinash Kaushik’s book is bought and is asking me everyday: »come on, please read me now ». I have always resisted so far. I don’t know why.

  2. Be disciplined about this blog.Bring practical new ideas and insights for SMB marketing decision makers. Stimulate healthy discussions with my fellow marketing colleagues working in similar environments.
  3. Get back to running. Seriously. Run Montreal’s half marathon in less than 1hr50 minutes in Sept. 2009. Yes it is business related. Let me explain. With 3 kids and a demanding day job (and now a blog to maintain! ;-)), there is a high risk of having a stressful life. if you do not exercise (for me running is the best exercise in my situation), you do not sleep well. Then you become less productive and then more stressed and even less productive. Then you become average in every aspect of your life. Running helps me to avoid that.
  4. Compose a song. Guitar and lyrics. The last song I composed was in 1996. Playing guitar frees up my mind a little bit like running but in a different way so it is beneficial professionally for me to play more. I need to discipline myself and just do it.
  5. The last one is inspired by those last 3 words that have made Nike successful: Just do it. Since I come from a marketing research background, I sometimes tend to « overthink  » things or « overquestion » myself about many things. This year I will try not to « overanalyze », just analyze enough and then « Just Try it » instead of just do it. In today’s fast pace environment, the « launch & learn » philosophy brings greater returns in my opinion. I’ll try it for myself!

That’s it. Let’s revisit that in one year from now. 😉

Now, Did you do yours? Feel free to share them with me.