Marketers, you will enjoy this video on the « Evolution of marketing ». I found it on http://www.youtube.com tonight. It comes from Germany but it is damn valuable for North American marketers.
Frequent readers of my blog will be able to better understand why I think Old School marketing principles will no longer apply as we are moving into this new era. Seth Godin describes it as the « New Marketing » in his book Meat Ball Sundae.
Got the point?