No ROI for Social Media? Some examples for you.

A couple of months ago, Socialnomics launched this clip with factual data on Social Media making it clear that Social Media is a revolution and not just a fad. Now,  they re-iterate  with this compelling clip with several Social Media ROI examples along with other effective Social Media Strategies. Catchy music is by Bob Sinclair.

I am not advocating that Social Media is for everyone nor every company but, with the diversity of industries and company sizes in this video, I think that every marketer has the obligation to be curious enough and ask himself how he could leverage those tools for its own business. As marketers, can we afford ignore these success stories?

What do YOU think?

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Marketers, Another Wake Up Call Video. Pay Attention.

I discovered this video via the Facebook page of Patrick Patparazzi Landry. It is the same type of short video, full of stats and thoughts, that makes you realize that the world of marketing is changing and it is changing fast. A few stats that you will discover in that video:

  • This year, traditional advertising is in steep decline.
    • Newspapers: -18.7%
    • Magazines: -14.8%
    • Radio: -11.7%
    • TV: -10.1%
  • My Space, You Tube and Facebook did not exist 6 years ago. They collectively get 250 million visitors/ month.
  • 90% of the 200 billion emails sent everyday are spam.

This is another official update to the original « Shift Happens » video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join the conversation, please visit http://mediaconvergence.economist.com and http://shifthappens.wikispaces.com.

If you liked this one, you might also want to review this one about Social Media Revolution or this one about the Re-Invention of modern marketing. Similar contents, different formats, same powerful reality check. Great content, great stats.

Sources:

Content by XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler. Design and development by XPLANE, http://www.xplane.com. You can follow them on Twitter at http://www.twitter.com/xplane

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