Etienne in Canadian Executive Quarterly

A vanity post today 😉

I just received my hard copy of Canadian Executive Quarterly.

The magazine is committed to highlighting the best practices of business and organizational leaders in Canada. They showcase knowledge and strategies proven to stimulate growth and position Canada for global success. They typically showcase a diverse spread of executives from successful entrepreneurs and non-profits to corporate governance to multinationals. Since I do not necessarily fit any of these usual profiles (I consider myself a heretic marketer trying to help SMBs to succeed in a new environment), I was surprised to see my story featured in their publication.

I did a phone interview with them last Spring and… I almost forgot about the next step which was an eventual publication of the article. 😉 Now I am really proud of this interview because I shared a lot about my vision of modern marketing especially for SMBs. Basically, I talked a lot about the things you can read on this blog but the main emphasis was on the importance of online development for SMBs to become and remain more competitive against global brands. I am really proud because, like it or not, a lot of Canadian decision makers still rely on traditional magazines and paper publications to identify new schools of thought and ideas that will help them grow their business. They rarely turn to bloggers when seeking for credible info. Sorry but that is a reality we need to overcome…So I am really proud that my ideas and thoughts about marketing in SMBs are featured in that publication that is going to be read by thousands of entrepreneurs, marketers, CEOs and so on.

Canadian Executive Quarterly is a printed publication, therefore, you will not be impressed by their web site… But still, you can get the article here in their viewer. If you actually want to READ the article, you might want to download the pdf to be able to zoom in the tiny characters! Here it is: Canadian_Executive_Quarterly Etienne Chabot Fall 2009

By the way, you can subscribe to the printed version of this magazine for free here.

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Trust

Successful marketing is based on a premise of mutual trust between 2 parties.  Buyer needs to trust the seller. Basic principle. Without a minimal level of trust, you cannot market a product, an idea, a service, a foundation, a candidate, etc..

The US economy has reached historical low levels. Canadian economy is also hurted by the economic downturns that affect our friends south of the border. No big news here.

In order to reconstruct the US economy (and indirectly improve Canadian economy), President Obama needs to rethink and rebuild the US financial system.  Its repair is fundamental to stop the meltdown we all witnessed over the past 18-24 months and to re-inject confidence at the consumer level.

Last Wednesday, AIG executives accepted to receive  bonuses that will be paid with the $700 billion bailout money provided by US government or, if you prefer, US taxpayers. To me, it is a complete non-sense.

Dear AIG executives, yes, these bonuses were in your contract. Yes, you negotiated it. Yes, legally, this money is yours. But, we are not talking about money here. We are not even talking about you. What is happening right now goes far beyond a bunch of lucky executives. Stop being egocentric and refuse that money. Refuse it to help your financial system. Refuse it to help President Obama. Refuse it to help your country. Refuse it to help the reconstruction of confidence in the US economy. Refuse it to help you. Refuse it to help your kids, our kids.

This country can be repaired. And it starts with you. Put back trust in the system and this could be a new beginning

Authenticity is the beginning of trust and trust is required to reinforce any relationship whether it is between 2 individuals or 2 groups of individuals.

Be authentic. Be trustworthy.