Comment expliquer les médias sociaux à votre patron? (PowerPoint)

Depuis plus de 2 ans, j’ai pris le virage du marketing 2.0. Je fouille, je cherche, en somme, je m’intéresse beaucoup aux nouvelles façons de faire du marketing par le web. Ceux qui visitent mon blogue régulièrement savent que je crois sincèrement que ce virage doit être pris par tout marketer qui se respecte. Ou à tout le moins  s’intéresser à ces phénomènes qui bouleversent nos méthodes traditionnelles. Alors, dans ce travail de défrichage, j’ai aussi eu à faire un peu d’évangélisation afin de démêler amis et collègues à propos des médias sociaux.

Dans cette présentation, vous trouverez des réponses ou des débuts de réponses aux questions suivantes:

  • C’est quoi au juste les médias sociaux? ;
  • À part d’être le « buzzword » marketing du moment, ça fait quoi les médias sociaux et surtout;
  • Pourquoi il faut s’y intéresser maintenant?

J’ai résumé un paquet d’information en une seule présentation qui aurait pu être titrée « Comment démystifier les médias sociaux à votre patron, le convaincre d’avoir une stratégie en ce sens et avoir l’air de connaitre cela sans trop d’efforts? »

Merci à Noémi Houde pour la mise en page de ma présentation. La version originale n’était pas aussi plaisante à visionner que celle-ci. 😉

A Short Christmas Break. Petit congé de Noël.

After a first full year of blogging and a major rush at job last fall, I will enjoy a few days with the family. I just want to wish you a wonderful Holiday period. I take this opportunity to thank you for your comments on this blog or on twitter during the past year. I have made very special online friendships in 2009 with social media. Check the personalized Christmas ornament I designed for you here.

During this period, take time to relax and chill with your loved ones.

I look forward to exchange with you in 2010.

Peace.

Etienne

Après une première année complète de blogging ainsi qu’un rush majeur au travail l’automne dernier, je vais profiter des quelques jours de congé avec ma famille. Mes 3 ti-prouts grandissent si vite… Je veux simplement vous souhaiter une merveilleuse période des Fêtes. Je profite de cette occasion pour remercier tous les contributeurs à mon blogue ou ceux qui prennent le temps d’échanger avec moi sur Twitter. Je me suis fait beaucoup de nouveaux amis en-ligne cette année grâce aux médias sociaux.

Je vous transmets mes voeux de manière virtuelle cette année. Allez-voir ma bouille de Noël ici.

Pendant les Fêtes, prenez le temps de relaxer et de prendre l’air avec vos proches.

J’ai déjà hâte à 2010 pour échanger avec vous.

Allez en paix.

Etienne

Une Halloween sous le thème « Social Media » dans mon département

 

On prend vraiment les réseaux sociaux au sérieux chez Meubles Rive Sud.! Ma petite équipe marketing a décidé de personnifier les réseaux les plus populaires en cette fête d’Halloween.

IMG_4247_2Comme vous pouvez le constater, nos choix reflètent nos personnalités, Avez-vous reconnu ma page Twitter?

Nous voici individuellement déguisé en capture d’écran:

Cindy Leclerc en page Facebook
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Moi-même en page Twitter. Remarquez à quel point on a fait attention aux détails: j’ai la même moitié de face que sur le web!
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Catherine Michaud en page You Tube
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Annie Marcotte en Google Analytics
Annie

Nous voici maintenant à visage découvert. Joyeuse Halloween à tous!

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PS: La photo a été prise ce matin dans notre showroom. Pas besoin de vous dire que j’ai la meilleure équipe au monde 😉

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En vacances/ Summer Break

CampFire-main_FullC’est le temps des vacances d’été, du ressourcement avec les enfants, du plein air, des feux de camps et des guimauves. Pas de blogging pour 2 semaines. Je reprends des forces pour vous retrouver dans la semaine du 24 août.

En attendant, vous pouvez vous amuser à fouiller mes archives…

À bientôt,

Etienne

Time for summer vacations, to spend some time with the kids, play, live outdoors, do camp fires and eat marshmallows. No blogging for 2 weeks. I will get back to you in a better shape than ever in the week of August 24th.

In the meantime, you can dig my archives…

See you. Etienne

4 min of Anti-Stress Therapy-Thérapie Anti-Stress de 4min

Check out this wonderful clip by Jon Rawlinson shot at the Okinawa Churaumi Aquarium in Japan. The music is « Please don’t go » by Barcelona.

It needs to be watched in HD on youtube. 4 minutes to escape your daily tasks.

Un merveilleux clip de Jon Rawlinson filmé à l’Aquarium Okinawa Churaumi au Japon. La musique est « Please Don’t Go » par Barcelona. Pour l’apprécier à sa juste valeur, on le regarde en HD sur youtube. 4 minutes pour s’évader un peu de notre quotidien…

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A New Translation Tool for my Blog Readers

Since my blog is bilingual, some posts are only done just in English, some just in French. That might create some frustration to English speaking readers who do not read French (and vice versa).

I decided to add a nice little widget to minimize that. It is located in the top right corner of my blog.

It very simple to use

By clicking on the appropriate flag, you will be able to translate my blog in the following languages:

  • French to English
  • English to French
  • English to Arabic
  • English to Chinese
  • English to Bulgarian
  • English to Croatian
  • English to Czech
  • English to Danish
  • English to Dutch
  • English to Finnish
  • English to German
  • English to Greek
  • English to Hindi
  • English to Italian
  • English to Japanese
  • English to Korean
  • English to Norwegian
  • English to Polish
  • English to Portuguese
  • English to Romanian
  • English to Russian
  • English to Spanish
  • English to Swedish

google_smSince the translation is done by the Google translation software, this is not perfect. However, I believe it will give you a fairly good idea of what I am trying to explain when not written in your primary language.

Elton John or Heart? I went for both!

Since I spent the past week in Las Vegas, the world’s capital of adult entertainment, I had the wonderful opportunity to see  2 shows from music industry icons which had international success in the 70s and 80s and still influence today’s pop and rock music: Elton John and Heart (yes, yes the band with the 2 Wilson sisters 😉 ). Let me share with you the main highlights of these 2 fabulous musical experiences.

February 6th, 2009, LasVegas Hilton: Heart

heart-in-vegasI have always been a big Heart fan. I remember my teenage years listening to their 80s greatest hits like « Alone » and « These Dreams ». Still today, I listen to their music a lot and my kids love it too. I never had the chance to see them live though. They do not come to Quebec City nor Montreal very often…

The show was a total blast. They are one of the few 80s band that aged well, even if many of their songs featured Casio synths during that period… Let me also tell you that Nancy Wilson ages pretty well too ;-). Ann had a very crisp and raunchy voice and did well the whole show. I literaly had goose bumps when she threw those high pitch notes.

They just did the  major hits that have played on top40 radio stations over the past 30 years or so. Here is the set list I had the chance to hear and see:

Wild Child (that was not the best choice to rock the audience upfront, IMHO)
Magic Man (Sounded great, nice electric guitar)
Straight On (My dear Valerie would have liked to be there since that is her best Heart song)
Love Alive
Mistral Wind

Isolation
You Wreck Me
(took a few seconds to identify this Tom Petty cover but Nancy did a great singing performance)
Dog & Butterfly (to celebrate the 30th anniversary of the song. One Word: Magic. Ann and Nancy did it acoustic)

These Dreams (With Nancy on the mandolin, a different version but very well executed)
Alone (One of the best vocal performance of the two sisters, Ann on the main and Nancy doing the backing vocals0
Love Reign
Barracuda
(Wow, what a great way to exploit the E string of a Les Paul!, Unbelievable!)

Encore One
Going to California (Heart is probably the best band still alive to render Led Zeppelin songs. This one was a nice surprise for me)
Crazy on You (This song left a permanent imprint in my musical memory and this show just crystallized it)

To sum up: An unexpectedwonderful evening . The unexpectedness of this show  may explain why I had such a great evening even if I was by myself! I still have goosebumps…

February 11th, 2009, LasVegas Ceasar’s Palace Colosseum: Elton John, The Red Piano.

elton-john-red-piano-adElton John is another music icon and altough I am a big rock and metal fan, I can appreciate his musical talent and unique melodic skills. Again, this evening was unexpected. My colleague Annie and I decided to go see him the day of the show! We have been lucky to get tickets and it was one of our last chance to see that unique stage set created by Designer/Photographer/Video Clip producer David LaChapelle.

LaChapelle did an amazing job to visually give us an overview of Elton’s career and complement his songs with background images and videos. You will witness a few blow-up stage props,  giant roses (that might be interpreted as something else),  bananas and cherries (to simulate a man’s toy), a pair of breasts and many other neon flashing signs about the Vegas adult entertainment scene.

Elton opened the show with the piano chords of  « Benny and the Jets » . Sound was great and Nigel Olson drum kit was beating in my heart. Elton did ALL his major hits as « Rocketman »  which means a lot to me. Pay attention to these lyrics written almost 3 decades ago… He  also did « Someone Saved My Life Last Night » and the images that were projected on the back screen were so special. I suited perfectly he lyrics. One of the highlight moment of the show was  « Saturday Night’s Alright For Fighting »  when he asked all the people in the front rows to join him on stage. A great moment! Then he played one of my favorite one: Tiny Dancer. Although I did not appreciated that much the slide guitar on this one… I would have liked better a piano only version.

Then Elton entered in few explanations on some lyrics of the songs he did with Bernie Taupin, candidly saying that even after 40 years of singing them, he doesn’t get the sense of some lyrics. Very funny indeed. This is when I learned that the song  « Daniel »  was in fact a song about war. Bernie Taupin’s first draft of the song made clear the war aspect in the first verse of the song but Elton cut it to shorten the song and elimating its reference to war at the same time…

The show ends with  « Your Song » and big LOVE air inflated letters. See attached picture taken with my Blackberry at the end of the show.

elton-john-red-piano-finale

I was really pleased to see these 2 musical icons in less than 5 days. That is one of the good side of Vegas for music lovers like me who are not really into gambling!